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PPC/Google Ads

Pay Per View (PPC) Services


Pay-per-click (PPC) advertising is a highly effective form of digital marketing that allows advertisers to purchase website visits rather than attempting to gain them organically through SEO or other means. Advertisers pay a fee each time a user clicks on their ad, which can be displayed at the top or bottom of search engine result pages, on websites, or on social media platforms. These ads are targeted to specific keywords, demographics, and locations, and offer the ability to measure results and make real-time adjustments to campaigns. With PPC advertising, businesses can see significant increases in website traffic and conversions, making it an essential component of any successful digital marketing strategy.

If you're running a pay per click (PPC) campaign, it's important to ensure that you're effectively tracking your conversions. Surprisingly, only 29% of PPC campaigns are doing so. In fact, nearly three-quarters of Google Ads accounts lack the necessary conversion tracking or have inadequate methods that fail to provide accurate information about user behavior once they click on an ad and visit a website. Without accurate information about where and when conversions are happening from your PPC activity, you risk wasting both time and money. Therefore, it's crucial to implement effective conversion tracking in order to make the most of your PPC campaigns and achieve better return on investment.

Regardless of whether you're a seasoned pay-per-click (PPC) advertiser or just starting out, there is always scope for enhancing your campaigns.

PPC
PPC

Conversion Optimization


Conversion optimization is crucial to turn website visitors into loyal customers. It involves analyzing user behavior, testing, and refining website elements to improve effectiveness and drive more revenue.

Conversion optimization is a methodical process that involves evaluation, testing, implementation, and further testing. From the color palette to the text's content and placement on the screen, every element can be split-tested to determine which version resonates better with visitors. Through data-driven testing, businesses can make informed design adjustments to achieve the highest possible conversion rate and maximize ROI.

Businesses tend to spend only $1 on converting customers for every $92 spent on customer acquisition. This can be attributed to low conversion rates, which often fall between one and three percent, indicating that roughly 97% of website visitors are disinterested in the product or service being offered and fail to respond to the call-to-action.

To optimize conversions, it's important to adopt a visitor-centric approach and consider what they anticipate and where they anticipate seeing it. By putting yourself in their shoes, you can create an experience that's tailored to their needs and preferences, which increases the likelihood that they will take the desired action.

If your website is experiencing a decline in traffic, we can examine your analytics data to identify the areas where traffic drops off and create an optimization plan to prevent it from occurring in the future. In cases where Google Analytics lacks goal tracking and funnel setup, we will collaborate with you to configure it properly, enabling you to identify issues quickly. While some traffic loss may be unavoidable during transition points, we will prioritize analyzing pages and forms with high bounce and exit rates during a website audit.

Retargeting


Yellow Inbox has an extensive range of strategies and techniques at their disposal to enhance your conversion rate.

  • Enhance your website copy by including benefits, reassuring language, urgent calls-to-action, and other impactful elements to encourage action.
  • Incorporate a site search function, particularly if you have a product catalog, that includes an autocomplete feature to facilitate the search process and enhance user experience. Amazon serves as an excellent illustration of this feature.
  • Incorporate trust symbols such as security badges, awards your business has received, client logos, and customer testimonials to build credibility with your audience. However, it's important to split-test these symbols to gauge their impact, as they may have the opposite effect.
  • One way to increase social media exposure and potential customer engagement is to offer easy sharing options for purchases. Amazon provides a great example by allowing customers to share their purchases across various social media channels.
  • On your website, incorporate social proof in the form of customer testimonials, social media shares/followers, downloads, or other indications that demonstrate people trust your brand. However, if you're starting out and your numbers are low, it may not be beneficial to use social proof. Test different forms or remove it altogether if you're already using it.

To improve your website's conversion rate, consider removing any unnecessary options that may confuse or overwhelm your visitors. A cluttered website can lead to indecision or the wrong actions being taken, ultimately harming your conversion rate.

Conversion optimization is a powerful tool that can enhance your profit and customer base, regardless of your end goal, whether it's a purchase, email subscription, or any other action you want your website visitors to take.

Spend less time wondering if your website design is going to resonate with your customers, and more time connecting with them. Get in touch today.

Looking to connect with your customers and increase your website's impact? Stop wondering if your design will resonate and start taking action. Contact us today to learn how we can help.

PPC
PPC

Why You Need Yellow Inbox


Yellow Inbox specializes in optimizing pay-per-click (PPC) campaigns to enhance lead generation and reduce unnecessary ad spend. Our PPC services are scalable to suit varying budget levels and encompass a range of strategies to maximize campaign performance, such as:

  • Comprehensive Research
  • Keyword Grouping
  • Copywriting
  • Landing Page Optimization
  • Retargeting
  • Campaign Monitoring

If you're looking to improve the efficiency of your Google Ads or other pay-per-click campaigns, a fresh set of eyes can be extremely helpful. By conducting a thorough audit, we can identify areas where you can eliminate non-converting keywords from your bids, resulting in significant cost savings while improving your campaign's performance. If we find that a significant portion of your budget is being wasted, we can redirect those funds towards what is working to boost your leads and improve your ROI.

Contact us today to start optimizing your PPC campaigns.

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